Korean vegan skincare brand JINSIM has officially launched on YesStyle, marking another step in the brand’s international distribution expansion.
JINSIM joined YesStyle in September 2026, adding the global beauty and lifestyle e-commerce platform to its growing international sales network. The brand currently exports to 18 countries, following its initial entry into the UK market in 2025.
The YesStyle launch adds to JINSIM’s existing global channels, including its official website, Amazon, Shopee and overseas B2B partnerships. The brand continues to expand its international presence through a combination of global e-commerce and local distribution partnerships.
JINSIM focuses on vegan skincare for everyday use. All products are certified by the Vegan Society in the UK and have passed dermatological low-irritation testing. The brand has also established the regulatory foundation for key international markets, including EU CPNP, UK SCPN and U.S. MoCRA requirements.
JINSIM’s Soothing Hydration line has surpassed 10 million organic views across TikTok and Instagram as the brand continues to expand into international markets.
JINSIM is operated by Apex Global, led by CEO Young Choi, who built experience in global strategy and partnerships at TikTok before focusing on cosmetic ingredients and product development.
“We’re pleased to add YesStyle as a new global consumer touchpoint for JINSIM,” said Young Choi, CEO of Apex Global. “We will continue to focus on creating simple yet effective skincare products for everyday use.”
JINSIM plans to further expand its global presence and continue developing its vegan skincare portfolio.
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